campos Archives - Extracted Magazine

Coffee Lovers TV – Episode 001 – Campos Coffee Kenya

I've had this idea called ‘Coffee Lovers TV' for quite some time. A show where I could continue my mission that I started with the magazine, to connect you with amazing people and coffee, show you some delightful wonders of the world, and perhaps even open the door to your own moment of eureka.

It took me some time to figure out what form that would take.

Not too long ago, I decided to just start making a show anyways. That has been a Cup of Joe – originally started as an in-mag segment where I made personal videos showing you tips/tricks with coffee, it then morphed into the weekly show I put together where I share a bit of myself and what I'm doing. In many ways it's a ‘behind the scenes' show for the magazine and much of my life.

I mentioned on the first Cup of Joe that I would probably at some point do coffee reviews or something like that – because after all, the one thing we are all absolutely interested in is the coffee itself. However, I did not want to simply do a coffee review show. I always have found coffee reviews to be too disconnected from the real coffee drinker's experience. Coffee is more than the drink itself, yet it's in that experience with the drink that we discover great things.

I came to the realization – one that I've come to in the past with other concepts – that it's within that experience where we find the magic. Coffee is all about story – both big and small. Coffee Lovers TV is my way to connect with you, and connect you with parts of the world and realities which you may never otherwise realize, all while sharing fun and interesting facts about coffee, and giving you an insight into how this wonderful drink can be perceived.

In essence, I want to take what many see as this ‘coffee snobbery' and show you just how awesome these experience and the people behind them are – regardless of your level of experience.

I would love to hear what you think about this format, if you have any questions, and what you would like to learn – just comment below…

Cup of Joe 9-19-16 – On My Value and Intent

I've been taking the opportunity with Cup of Joe to do some ponderings out in the open. A good portion of my time is definitely creating content – writing, recording audio for the podcast, video for the show, meeting people in coffee and creating interviews/stories, etc – but in order to build the structure for the content as a whole, and the individual pieces, I think quite a bit about meaning.

Much of that involves talking with people like yourself. There's nothing quite like just talking with people about coffee and life (especially over a cup of coffee). It is fascinating to see and gain an understanding of how broad everyone's interest in coffee is, but how uniquely specific each individual's interest is as well. We all love coffee, but we certainly do so in different ways. My personal goal with coffee has always centered around opening up that eureka moment for you – the moment when you realize just what coffee can be, which forever alters your perception and pulls you into wonderland.

In a much more real way though, my goals center around building connection and value in your life. Just take this simple picture…

You start your day with a brand of coffee that you don't know much about, other than it's what you and many others drink. You put it through your auto brewer, and then add milk and sugar to bring it up to the taste that you find enjoyable.

You love that part of your day – and no individual aspect of this is bad.

But now picture this.

You start your day with a very specific roaster's coffee, from a specific or multiple farms – wherever it's from, you actually have an idea. You might even be able to put a face to the farmer that grew the coffee you are enjoying. You may know the person who is responsible for bringing it to your area of the world, and you may know the person who roasted it. You brew up the coffee and enjoy it however you like – but in this cup, in this start of your day – you are beginning with a foundation of connection to the rest of the world and your community far deeper and more meaningful than you could any other way.

Not only do you love that part of your day, and your coffee, but you have a much stronger and more meaningful emotional connection with the entire experience. You couldn't possibly build the foundation of your day on a more positive social and emotional setting.

Which of those two sounds like the way you want to live life?

Just some of the things I'm thinking about… anyway's here's this week's Cup of Joe.

I would love it if you could go on over to Youtube, like the video, and subscribe 🙂