Congratulations and Thank You!
Thank you for making the time to take my quiz, “Which of These 5 Coffee Brewing Mistakes are YOU Making?”
My name is Joseph Robertson,
I own and publish Extracted Magazine, which is all about the craft of coffee. I am on a mission to see 1 million people enjoy the craft of coffee as much as I do, so we can transform the world and the people who make coffee possible.
I created this quiz to help you jumpstart your journey with the craft of coffee.
So lets get to your results!
Which of These 5 Coffee Brewing Mistakes are YOU Making?
Based on the information you’ve shared and the little I know about you and your situation, the one major mistake you are making,
Is to give up most of your coffee taste by NOT paying attention to what’s known as “roast freshness.”
“Lacking Roast Freshness”
Here’s what that means …
Coffee can be wildly excitedly delicious, in ways which are difficult to imagine …
More on that in a moment.
What you probably don’t realize is that even though coffee doesn’t technically expire …
(it can ‘sit on the shelf’ for years and still be consumable)
… it is INCREDIBLY volatile.
In fact, within just one month from the roasting of a coffee, it can lose a huge amount of its vibrant unique taste.
This is why most people in the world aren’t really aware coffee can taste like baked pies, wild fruits, fresh squeezed juices, and so much more.
Because most of the coffee consumed in the world is effectively “old and stale.”
The absolute best thing you can do right now is to get coffee which has been roasted recently – within a week if possible!
The easiest way to figure this out is when you are buying coffee, look for a “roasted on” date, and pick a bag which is dated within a week.
Sounds easy doesn't it?
Just get fresh coffee!
Well, this is just ONE of the core fundamentals of brewing great coffee at home.
Getting and enjoying freshly roasted coffee is one of the major parts of getting into the exploration of great tasting coffee, and you must take this step,
But there’s so much more.
Even when you master all the core fundamentals of brewing great coffee at home, there’s an entire world of coffee exploration and experience to discover and enjoy.
Let me explain what I mean by that …
I used to think coffee itself wasn’t all that delicious.
I preferred to add milk and sugar, otherwise it just tasted like bitter black water.
When I decided to get into brewed coffee, I struggled to figure out how to get a ‘good brew’ out of the auto drip machine at the office.
When I got into brewing my own coffee at home, and starting my exploration of coffee taste,
One of my most important lessons was how to use the right amount of coffee and water.
When I got into exploring the craft of coffee,
One of the greatest revelations I had was in discovering the significance of Coffee Freshness.
Great fresh coffee can taste like sweet lemons, rhubarb pie, fresh picked wild blueberries, fig newtons, brandy.
Coffee can really taste exactly like these things! I’ve experienced them all!
BUT it takes a lot more than just getting freshly roasted coffee, to really get into the rich juicy vibrant flavors that all the unique coffees have to offer
Everything else I’ve learned about coffee?
I did NOT just naturally figure that out.
I got lucky to discover someone who showed me coffee’s most delicious secrets. (I share this part of my story by email – tap here to subscribe if you’d like to learn more)
When I finally learned what coffee can actually taste like I practically shouted “WHY DID NO ONE TELL ME THIS BEFORE?”
I spent YEARS thinking coffee on it’s own didn’t taste good,
Only to find out that it’s one of the most delicious, inspiring things you can enjoy in life.
Because it took me so long to figure out the mysteries of coffee,
Because I spent so much of my life NOT enjoying one of our most precious riches,
I’ve decided to do for you what that one chance encounter did for me.
And give you the opportunity to take this path, to learn everything there is to learn about not just brewing great coffee,
But also …
– finding it
– exploring it
– appreciating it
– and sharing it with everyone else as well.
Over the past 8 years I’ve been publishing Extracted Magazine, a digital publication all about the craft of coffee.
I’ve spoken with 10s of thousands of people around the world, interviewed many people from the most interesting experts to people doing amazing work deep in coffee who you’d never have heard of otherwise …
To help you get started diving deeper into the craft of coffee, I’ve distilled all my knowledge and experience into the most straightforward and comprehensive beginner coffee course ..
Whether you want to just make the best darn cup of coffee of anyone you know every day …
Or you want to go deep into the world of coffee connoisseurship,
I want to offer you my course – Coffee: Master The Basics of Your Brew,
You can find a limited time introductory discount offer by clicking below.
Get my NEW Course
Coffee: Master The Basics of Your Brew
Even if you think you’re completely satisfied with your coffee…there’s always more you haven’t experienced.
And a new appreciation of coffee can completely change the way you appreciate life
When you appreciate coffee at all it’s levels, you can share more enjoyable experiences with everyone.
What’s important right now is acquiring all the tools to gain that appreciation.
Your adventure begins with surprising simplicity.
This is what the Become a Coffee Connoisseur Workshop series is all about.
Getting the tools for building appreciation of well-crafted coffee.
Master The Basics of Your Brew includes:
– My number 1 brewing method to begin your path towards coffee connoisseurship.
Appreciation of coffee starts with knowing how to brew well-crafted coffee, start with my step by step guide, and always have a way to brew high-quality coffee at home.
– The fundamentals of well-crafted coffee explained
It’s not just enough to have a great brewing method, appreciation of coffee is in its craft. I give you the basic brewing fundamentals so you can always brew a great cup, no matter what you are using (even if it’s a pot in the woods).
– The unknown parts of coffee which make or break your everyday brew
There are parts of the coffee preparation experience which can make the difference between a rich colorful tasting brew and something that’s bitter, sour, or indecipherable.
Discover the hidden keys in the coffee you pick, the way you store that coffee, and even the water you use, to get the most out of your newfound appreciation.